CLARA SULLÀ – ARTISTA MULTIMEDIA

 

I designed this tri-lingual mailer for the artist Clara Sullà. The piece acts as an introduction to the artist and her working methods.
All information appears in Spanish, Catalan and English with variations in the typeface
to differentiate the languages clearly.

 

The mailer uses a complex folding technique which allows the user to become acquainted with the artist in stages. The cover shows a detailed image of a typical material the artist uses. When this is lifted back, an image of the artist's sculptural work is revealed. Open further and the viewer can examine a large reproduction of one of the artist's canvases.

 

Because of the folding system, when the mailer is fully folded the spine reveals a thin portion of the pink paper hidden deep within the folds – This feature is meant to reference the artist's pre-occupation with feminine identity and oppression.

© Wayne Kehoe 2014