EDEN – Identity and concept for supplier and fitter of catering and production technologies.
This identity uses colour and movement as its primary concept. Glacial blue and warm red are the accent colours that communicate the companies focus on refrigeration and cooking units for restaurants, supermarkets and food processing industries. A sober and unadorned logotype communicates reliability while the washes of colour add a dynamic, eyecatching vibrancy. The website design takes this concept a step further changing between both colours depending on the product page being viewed - cold or hot technology.